Strategy, Brand, Typography, Iconography, Digital, Marketing, Animation

After two decades of growth and acquisitions, one of the largest exchange groups in the world - Intercontinental Exchange (ICE), needed an organizational shift in how it thinks, operates, and markets itself. While working directly with Anne Swan at Prophecy by Prosek, we gave ICE and the New York Stock Exchange (NYSE) a new story and identity to connect all of their businesses and define the brand as one. Created in partnership with Prosek Partners and Prophecy by Prosek: Anne Swan, CCO and Boris Poletaev, Director Of Visualization and David Daugherty, strategy, writing, design at BÄKKEN. Results: 169% increase in Brand Awareness lift / 350% increase in Brand Recommendation / 402% increase in Brand Opinion