Stanford Health Care
Reframing Stanford's strengths to attract a broader audience: Stanford Health Care is known for pioneering breakthrough cures and innovative treatments that have revolutionized health care. Yet Stanford Health Care also operates primary care and specialty clinics that treat some of the most common illnesses. Our challenge was to bridge the gap between cutting-edge science and accessible care in order to broaden perceptions and drive brand preference. We set out to reflect the perfect balance of art and science that Stanford delivers for all patients.